“Oh now, you don’t really meant that.”

Fairy Godmother

From Cinderella – 1950

This morning, reading the newspaper I couldn’t help shouting (sometimes I must seem completely nuts) when, in a page dedicated to violence against women (it seems that  economic crisis means more violence), I noticed a minor news. It was Oliviero Toscani’s recipe to solve this problem. The italian photographer, known worldwide for its controversial advertising campaigns for Benetton, said: “Women should be more serious. They shouldn’t use make-up or lipstick, they should love themselves as they are (…) the problem of violence against women is not exclusively caused by the commercialization of they bodies in advertising, it’s also caused by the world of communication and television in general (…) Just look at TV host or women in politics. We need a more serious role for women. They have to stop trying and seduce all the time, otherwise they will only seduce sex maniacs and  violent men.”

Now, I want to believe, I really want it, that Mr Toscani expressed himself the wrong way or, much better, that his words has been misreported.

It’s 2013 and frankly I’m sick and tired: every time someone open the debate on violence against women, some man says that the trouble is that we wear skirts too short, jeans too tight, shirts too sexy and now even lipstick probably too red. In few words women provoke the violence (what an original point of view!!!).

To solve this problem we must start from education, someone also needs additional classes.

“Oh via, non parlerai mica sul serio.”

Fata Smemorina

Da Cenerentola – 1950

Stamattina leggendo il giornale ho lanciato un grido (sul serio, a volte devo sembrare una pazza), quando su una pagina interamente dedicata al tema della violenza sulle donne, che pare aumentare con la crisi, i miei occhi sono caduti su un trafiletto che rendeva conto di quella che sarebbe la ricetta di Olivieri Toscani per risolvere l’odioso problema. Il famoso fotografo, autore di tante campagne pubblicitarie, diceva: Le donne devono essere più sobrie. Non si devono truccare, mettere il rossetto, devono volersi bene per quello che sono (…) il problema della violenza sulle donne non dipende solo dalla mercificazione del corpo femminile negli spot pubblicitari ma da tutta la comunicazione e dalla televisione in genere (…) Basta guardare le presentatrici o le rappresentanti della politica. Serve un ruolo più serio delle donne. La smettano di dover sempre sedurre, altrimenti finiranno per sedurre solo maniaci e violenti.”.

Ora, io voglio credere con tutte le mie forze che Toscani si sia espresso male o che, meglio ancora, siano state riportate in maniera errata le sue dichiarazioni.

Siamo nel 2013 e sinceramente ne ho fin sopra i capelli di sentire uomini che ogni volta che si parla di violenza sulle donne (verbale, psicologica o fisica che sia, e negli ultimi anni ce n’è stata tanta) tirano in ballo gli orli delle gonne troppo corti, i jeans troppo attillati, gli scolli troppo profondi e adesso pure il rossetto, probabilmente troppo rosso, per poi concludere con l’originalissima osservazione che in fondo la violenza le donne se la vanno a cercare.

Per risolvere questo problema bisogna partire dall’educazione. Per qualcuno ci vorrebbero pure i corsi di recupero.

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